Lah
PROFESSIONAL PROFILE:
Highly-motivated and results-driven marketing and public relations executive with comprehensive experience consulting with major brands to create effective campaigns that drive business. Experienced managing staff teams in high-pressure, deadline-driven environments. Develop creative strategies in consultation with clients aimed at targeting emerging markets. Pursue mutually-beneficial relationships with clients, vendors and colleagues to effectively execute projects on time and within budget. Seeking new position to leverage existing experience and build upon proven skill set.
CORE COMPETENCIES
• Experiential Marketing
• Public Relations
• Project Management
• Team Leadership
• Client Relationship Management
• Social Media Management
• Vendor Management
• Corporate Communications
PROFESSIONAL EXPERIENCE:
DAVIES COMMUNICATIONS
New York, NY
Senior Public Relations Manager
2012 to Present
Consult with domestic and international clients regarding development and execution of strategic marketing campaigns targeting key audiences. Oversee campaign development process from initiation to completion. Collaborate with internal and external stakeholders to assess client needs and work on building customized campaigns. Evaluate campaign results and metrics; prepare reports for senior leadership teams. Create innovative brand messaging to successfully communicate with emerging markets. Supervise staff of five employees responsible for successful execution of events and campaigns. Prepare and deliver presentations. Collaborated with third-party vendors to plan consumer-focused engagements and build brand presence on behalf of clients. Experienced in broadcast, print, radio and online marketing.
Highlights:
• Spearheaded new initiatives to increase media coverage by approximately 40% through development and execution of imaginative and creative marketing campaigns and events.
• Developed new processes and procedures to streamline departmental activities to improve overall productivity by 23% while reducing personnel expenses.
• Proved instrumental in negotiating new contracts with key partners, including Sony and Eleanor Anukam, saving approximately $120,000.
• Proved essential in spearheading development of “Steve Madden Music” campaign.
• Major clients have included Sony, CH Design Group LLC, Francis Bitoni, Eleanor Anukam, Beautful Planning Marketing and PR, The Mane Choice, Popa Footwear USA and Gew Gaws.
MARCHON EYEWEAR
New York, NY
Public Relations Manager
2013 to 2014
Oversaw development of management of marketing and PR campaigns across broad portfolio of name brands, including Calvin Klein, Chloé, Diane von Furstenberg, Emilio Pucci, Prada, GStar Raw, Jil Sander, Karl Lagerfeld, Lacoste, Michael Kors, Salvatore Ferragamo, Sean John and Valentino. Developed consumer-focused, interactive events and presentations promoting client merchandise. Wrote engaging copy for both clients and consumers regarding products and services. Analyzed market strategies and implemented effective strategies to target core audience. Managed PR assistants; provided hands-on training, motivation and mentorship.
Highlights
• Led execution of numerous high-profile events, including Sundance, Emmy’s, Grammy’s and MTV Music Awards, in addition to numerous insider parties and grand openings.
STEVE MADDEN, LTD
New York, NY / Los Angeles, CA
Public R...
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