RELEVANT SKILLS AND EXPERIENCE
Independent Public Relations Specialist (Jan 2009 - Present)
Expertise: Media Pitching and Writing
• Loyola School - Raised profile of school by publicizing its students, faculty, and alumni across regional and na-tional media entities, such as the Wall Street Journal, New York Daily News, NBC (Cozi-TV) The Newark Star-Ledger, The Stamford Advocate, and The Journal News.
• Denbeaux & Denbeaux Law - Positioned Joshua Denbeaux as an expert in New Jersey mortgage foreclosure law by generating news coverage about his law firm through social media, websites, wire services, and newspa-pers, such as the Associated Press, Newark Star-Ledger, and The Record.
• Phil Mickelson: "Secrets of the Short Game" - Generated media coverage for PPV/VOD program through industry publications, such as Multichannel News.
• The Cutting Den
o Generated media coverage for the off-Broadway theatrical production by landing stories in various media outlets, such as NY Daily News, NY Post, Yahoo! Buzz, ESPN.com, and Newsblaze news wire. Also booked playwright on television and radio programs, such as NY1's "Sports on 1" and WOR's "The Joey Reynolds Show". Utilized social media sites Twitter, LinkedIn, and Facebook to promote interest in the production.
• Seton Hall Law School - Crafted Professor Mark Denbeaux’s image as an expert in the Guantanamo-detainee debate. Prof Denbeaux has been cited by various media outlets, such as The New York Times, Associated Press and Wall Street Journal.
New Jersey Sports Productions (April 1997 - Dec 2008)
Public Relations Director for Main Events, subsidiary of New Jersey Sports Productions
• Directed marketing and public relations campaigns, including supervising outside agencies, for dozens of projects, each with budgets up to $1 million. For ex., Seton Hall Law School, Massing PR (financial technology PR firm), and many epic boxing events, such as Lennox Lewis-Mike Tyson and Lennox Lewis-Evander Holyfield.
• Devised and coordinated media campaigns launched with NBC and Budweiser for network television’s return to professional boxing...
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